So… I was watching Come Dine With Me on 4od (normal behaviour of a 22 year old with a seemingly sparse social schedule on a Saturday afternoon) and found myself watching what is now probably one of my favourite adverts.
“Premium dessert brand Gü is launching its first national TV ad campaign as part of its biggest investment to date as it relaunches its range under one brand name, Gü Puds,” writes Sarah Kimberley for CampaignLive.co.uk.
The advert features several everyday scenes in which people would find it extremely difficult to resist temptation, from popping untouched bubble wrap to stomping through a pile of crisp autumnal leaves. The advert closes with Gü’s mouth watering hot chocolate soufflé with a more than appropriate tagline - “Give in to Gü.”
“By identifying with consumers’ everyday urges, we believe the new TV campaign will be both fun and compelling, accentuating the brand’s bold personality and staying true to our vision for the future,” explains Joseph Liu, senior brand manager at Gü Puds.
“…the campaign reclaims the uncomplicated joy of eating a chocolate pudding from the conventional approach of the desserts category — positioning desserts as naughty secrets or transgressions that have to be justified with excuses. Gü believes it’s absolutely fine to treat ourselves with a delicious pudding and encourages consumers to feel free to indulge and unapologetically revel in the pleasure of giving in,” explains DDB UK, the producers behind the £2m campaign.
14 May 2011 / 0 notes
